MODULE 03 • B2B HIGH-INTENT SEARCH • RETAINER ACQUISITION

Google Ads Strategy — Digital Marketing Agency (B2B)

A high-intent ₹50,000/month B2B Google Search & YouTube Remarketing blueprint capturing founders, CMOs, real estate developers, and retail brand owners actively searching for “performance marketing agency in Mumbai”, “real estate lead generation agency”, and “SEO agency near me”.

Open Agency Brand Hub

Monthly Budget

₹50,000

~₹1,667 / Day Pace

Search Allocation

85% B2B Search

₹42,500 Bottom-Funnel Intent

Target Calls

25+ Audit Calls/Mo

30-Min Zoom + Loom Review

Retainer Economics

4.5x M1 / 13.5x LTV

4–6 Retainers (₹2.25L+ MRR)

B2B Budget Split

₹50,000 / Mo (• ₹1,667 / Day)

4 Campaigns
₹50K B2B PPC
Perf. Ads Search (40%) ₹20,000
Niche Verticals (25%) ₹12,500
SEO + Retarg (35%) ₹17,500
85% Bottom-of-Funnel Search ₹45,000 Avg. Retainer

30-Day B2B Search Funnel

Mumbai & Tier-1 Business Owners

B2B Pipeline
1. High-Intent B2B Search Impr.18,500+
2. Founder Clicks (5.8% CTR)1,080 Clicks
3. Audit Form & WhatsApp Leads68 B2B Leads
4. Live 30-Min Zoom Audit Calls25 Calls
5. Signed Monthly Retainers4–6 Clients
Customer Acquisition Cost (CAC) ₹8,300 – ₹10,000 / Client

Compounding Retainer MRR

90-Day Client Retention Value

13.5x LTV
1 Client (₹45K) 3 Clients (₹1.35L) 5 Clients (₹2.25L) 90d LTV (₹6.75L)
Blue: Monthly Retainer Revenue ↑ Spend: ₹50,000

B2B Search Image Extensions & Case-Study Remarketing Assets

Visual preview of the 4 B2B creatives supporting Google Search Image Extensions and YouTube/Display Founder Remarketing.

DM
Campaign 1: Performance Ads Sponsored • 40% Budget (₹20K)
B2B SEARCH Performance Ads Agency Google Ad
Meta & Google Ads AgencyROI-Driven Scaling Claim Audit
DM
Campaign 2: Niche Verticals Sponsored • 25% Budget (₹12.5K)
INDUSTRY SEARCH Lead Generation Agency Google Ad
Real Estate & Retail LeadsProven Industry Funnels View Proof
DM
Campaign 3: SEO & Social Sponsored • 20% Budget (₹10K)
SEO & CONTENT SEO Agency Google Ad
Rank #1 on Google & MapsTechnical & Local SEO Get SEO Plan
DM
Campaign 4: Free 30-Min Audit Sponsored • 15% Budget (₹7.5K)
REMARKETING Free 30-Min Strategy Audit Google Ad
Free 30-Min Growth AuditCustom Loom Teardown Book Zoom

1. B2B Campaign Architecture & ₹50,000 Monthly Budget Allocation

Campaign Name Campaign Type Share Monthly Spend Daily Budget Target Keywords & Conversion Goal
1. MUM_B2B_SEARCH_PERFORMANCE_ADS Search (Exact + Phrase) 40% ₹20,000 ₹667/day [performance marketing agency mumbai], [meta ads agency], [google ads agency near me]
2. MUM_B2B_SEARCH_NICHE_VERTICALS Search (Industry Specific) 25% ₹12,500 ₹417/day [real estate digital marketing agency], "jewellery marketing agency", "salon lead generation"
3. MUM_B2B_SEARCH_SEO_SOCIAL_RETAINER Search (Exact + Phrase) 20% ₹10,000 ₹333/day [seo agency in mumbai], "social media marketing agency for small business"
4. MUM_B2B_CASE_STUDY_REMARKETING YouTube & Display Remarketing 15% ₹7,500 ₹250/day Re-engage portfolio visitors with 60-second ROAS teardown videos & Free Audit CTA
TOTAL B2B Retainer Engine 100% ₹50,000 ₹1,667/day 65–75 B2B Leads → 25 Zoom Audit Calls → 4–6 Retainers (₹2.25L+ MRR)

2. B2B RSA Copy & Strict Anti-Student/Job Negative Keyword Shield

High-Converting B2B Responsive Search Ads

Performance Ads & Niche Vertical RSA

Headlines: Performance Marketing Agency Mumbai | Meta Ads, Google Ads & Local SEO | Claim Free 30-Min Growth Audit | Proven Real Estate & Retail ROAS

Description: Stop wasting budget on boosted posts. We build full-funnel Meta Ads, Google Search & SEO systems with transparent CPL & ROAS tracking. Book your free 30-min founder audit call.

Pre-Call Loom Video Teardown Differentiator

Every founder who books an audit call via Google Search receives a custom 3-minute Loom video audit of their live Meta Ad Library, Google SERP ranking, and landing page speed 4 hours before the Zoom call—driving an 80%+ show-up rate.

B2B Negative Keyword Shield (Preventing Student/Job Clicks)

Negative Cluster Excluded Search Terms
Courses & Institutesdigital marketing course, training institute, classes, certification, learn seo, syllabus
Jobs & Internshipsdigital marketing jobs, internship, vacancy, fresher, hiring, salary, career, work from home
Free Tools & DIYfree seo tools, canva templates, how to run ads free, pdf notes, meaning, definition
Cheap / Micro-Gigs500 rs post, fiverr, cheap freelancer, buy fake followers, buy views