ABOUT ME

Crafting strategies that drive real business growth.

Hi, I'm Sakshi Kesharwani – a digital marketer, brand strategist and creative thinker based in Mumbai, India. I hold a Masters in Digital Marketing from Operating Media (operatingmedia.com), a premier Digital Marketing Institute in Borivali, Mumbai.

With 6 months of intensive hands-on experience across luxury jewellery, beauty salons, designer fashion, real estate, D2C e-commerce, B2B wholesale, and logistics, I help brands establish an authentic digital presence, rank for revenue-generating keywords, run high-converting Meta & Google ad funnels, and build loyal online communities.

6 Months Hands-On Experience

Masters in DM Operating Media, Borivali

9+ Brand Portfolios

MY PHILOSOPHY

Where Data Meets Creative Intuition

Every business is unique. I do not believe in one-size-fits-all templates; every campaign begins with understanding your customer journey and market positioning.

1. Strategy First

Before running a single ad or publishing a post, we identify the exact buyer persona, unit economics, and competitive whitespace to ensure positive ROI.

2. Creative Resonance

Ad copy and Canva visuals designed to stop the scroll, spark genuine emotional connection, and clearly communicate the unique value proposition.

3. Continuous Optimization

Rigorous A/B testing of headlines, bidding models, and landing pages to lower cost-per-acquisition (CPA) and maximize Customer Lifetime Value (LTV).

SKILLS & CAPABILITIES

Core Competencies

Full-funnel digital marketing capabilities spanning organic acquisition, paid performance channels, and creative brand storytelling.

Search Engine Optimization (SEO) Technical SEO & Schema Meta Ads (Facebook & Instagram) Google Ads & Performance Max Social Media Management Canva Creative Design Content Strategy & Calendars Shopify Store Optimization Conversion Rate Optimization (CRO) Google Analytics 4 (GA4) B2B Lead Generation Email Campaign Strategy

Tools I Use Daily

Design & Creatives: Canva Pro, Figma (basic), Adobe Spark
Ad Platforms: Meta Ads Manager, Google Ads, TikTok Ads
SEO & Research: Google Search Console, Semrush, Keyword Planner
Analytics: Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager
CMS & E-commerce: Shopify, WordPress, WooCommerce
Productivity: Notion, Trello, Google Workspace

EDUCATION & CAREER PATH

Education & Experience

Formal Masters training in Digital Marketing combined with 6 months of intensive hands-on execution across multi-industry brand portfolios.

6 Months Experience

Digital Marketing Strategist & Performance Marketer

Hands-On Brand Campaigns & Freelance Projects • Mumbai

Spearheading 360-degree digital marketing blueprints across multiple brand portfolios including Novara Jewellery, Glamora Beauty Salon, Ziva Premium Fashion, RoyalNest Realty, and Digital Growth Agency — delivering Instagram & Canva creatives, full-funnel Meta & Google Ads campaigns, Local SEO silos, and 15-day content calendars.

Masters in DM

Masters in Digital Marketing (MDM)

Operating Media (operatingmedia.com) • Digital Marketing Institute in Borivali, Mumbai

Completed a comprehensive, agency-driven Masters in Digital Marketing program in Borivali, Mumbai covering Search Engine Optimization (Technical, On-Page & Local GBP SEO), Google Ads (Search, PMax, Display), Meta Ads Manager, WordPress & RankMath CMS, Google Analytics 4 (GA4), Google Tag Manager, and Social Media Strategy.

Live Portfolios

Creative Design, SEO & Paid Funnel Execution

D2C Retail, Local Showrooms & B2B Lead Generation

Designed 70+ high-converting social media and ad creatives in Canva Pro, structured ₹30K–₹3L monthly paid media plans, and built conversion-optimized landing page wireframes tailored for Indian consumer and B2B markets.