Meta Ads Strategy — Ziva Premium Fashion (Borivali)
“Sell exclusivity, craftsmanship, design and personalised styling—not simply an ₹80,000 garment.” A luxury full-funnel campaign plan built to attract affluent bridal, reception, and couture shoppers in Borivali (+8–12 km) into private styling consultations.
Sponsored Couture Ad Creative Showcase
Preview of luxury editorial Reels, craftsmanship carousels, and private styling invitation ads.
1. Full-Funnel Budget Architecture & 2. 15-Asset Creative Matrix
Full-Funnel Budget Split (₹1,00,000 / Mo)
| Funnel | Share | Monthly | Daily Avg. | Primary Assets & Objective |
|---|---|---|---|---|
| TOFU — Discovery | 25% | ₹25,000 | ~₹833/day | Luxury fashion Reels, model styling videos, fabric close-ups |
| MOFU — Consideration | 30% | ₹30,000 | ~₹1,000/day | Craftsmanship, embroidery/stitching carousels, customer testimonials |
| BOFU — Conversion | 45% | ₹45,000 | ~₹1,500/day | Higher-intent lead forms, WhatsApp styling flow & private appointments |
| TOTAL | 100% | ₹1,00,000 | ~₹3,333/day | Cold → Engaged → Qualified Enquiry → Private Appointment → ₹80K Sale |
Target Persona & Luxury Positioning
Audience: Age 25–45, Upper-middle to affluent women & families in Borivali (+8–12 km radius: Kandivali, Malad, Goregaon, Juhu) shopping for weddings, receptions, cocktail parties & signature designer wear.
Core Hooks: “Not every outfit is made to be ordinary.” • “₹80,000 isn’t just the price. It’s the craftsmanship behind the piece.”
First-Month Creative Matrix (15 Testing Assets)
| Format | Qty | Creative Theme & Angle |
|---|---|---|
| Reels (9:16) | 6 | Collection reveal, ₹80K statement piece, craftsmanship close-up, bridal transformation, fabric movement, flagship store experience |
| Carousels | 4 | Signature collection lookbook, premium value breakdown, occasion styling ideas, hand-embroidery details |
| Static Posts | 3 | Hero couture piece, private appointment invitation CTA, luxury brand manifesto |
| Testimonials | 2 | Real bride/client review & behind-the-scenes private styling experience |
Revenue & CAC Framework (At ₹80,000 Selling Price)
| Confirmed Sales | 1 Sale | 2 Sales | 3 Sales | 4 Sales | 6 Sales |
|---|---|---|---|---|---|
| Gross Revenue | ₹80,000 | ₹1,60,000 | ₹2,40,000 | ₹3,20,000 | ₹4,80,000 |
| ROAS on ₹1L Spend | 0.8x | 1.6x | 2.4x | 3.2x | 4.8x |
3. Higher-Intent Lead Form Qualification & Stylist Concierge Flow
Higher-Intent Form Filter
Filters out casual browsers by asking: 1. Full Name & Phone, 2. Occasion (Wedding / Reception / Cocktail / Trousseau), 3. Event Date, and 4. Budget Band (₹50K–₹75K / ₹75K–₹1L / ₹1L+).
WhatsApp Stylist Concierge
Within 10 minutes of form submission, a senior stylist shares a curated 3-piece lookbook PDF on WhatsApp and confirms a private 45-minute trial slot at the Borivali studio.
VIP Retargeting Loop
Retargets 50%+ video viewers and IG profile engagers with client fitting stories, custom measurement assurance, and private appointment reminders.