Portfolio > Superior Transways

Superior Transways

Logistics | Transport & Warehousing

A comprehensive national transport and third-party logistics (3PL) provider. I structured high-intent Google Search ad campaigns, landing page conversion rate optimization, and localized B2B SEO to generate high-value freight contracts across Full Truckload (FTL), Part Truckload (PTL), and warehousing storage.

Superior Transways Platform
450+ Monthly Corporate Freight Leads
320% Organic Search Traffic Growth
9.4% Landing Page Conversion Rate
85% Warehouse Space Occupancy

Project Overview

In logistics, corporate shippers search with exact, immediate intent ("best FTL transport Delhi to Mumbai", "temperature controlled warehouse"). The goal was to secure page-one search real estate during peak procurement cycles.

Industry :Commercial Transport & Warehousing
Target Audience :Supply Chain Managers, Manufacturers, FMCG Shippers
My Role :Google Ads Strategy & Technical SEO
Tools Used :Google Ads, Search Console, GA4, Semrush

Strategic Goals

  • Rank #1 for commercial trucking and route-based keywords.
  • Eliminate negative search query budget waste (e.g., job seekers).
  • Build a high-converting instant freight quote landing page.
  • Grow regional Google Business Profile map visibility.

Brand Trust & Service Creatives

Professional visual communication emphasizing safety, GPS tracking, and pan-India reach.

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