15-Day Property Content Calendar — RoyalNest Realty
Driving qualified sample-flat site visits and cost-sheet requests in Borivali through 34 multi-platform property deliverables—anchored by the 3-Episode Signature Reel Series: “What ₹1.20 Cr (1 BHK) / ₹1.90 Cr (2 BHK) / ₹2.40 Cr (3 BHK) Gets You in Borivali”.
15 Planned Days
Instagram: 15 POV Flat Tours, EMI Carousels & Polls
34 Platform Posts
Facebook: 10 family walkthroughs & weekend Open House events
3 Channels
LinkedIn: 9 Borivali infra, RERA trust & HNI wealth posts
3-Part Reel Series
DM keyword triggers: 1BHK, 2BHK & 3BHK
Visual Creative Samples Across RoyalNest’s 4 Property Pillars
POV Show Flat Reels + EMI Math Carousels + RERA Proof
1. Property Social Strategy & Four Real Estate Content Pillars
| Content Pillar | Weight / Posts | Content Approach | Goal & Primary Format |
|---|---|---|---|
| Pillar 1 — Signature Series & Lifestyle Tours | 30% (10 posts) | The 3-Episode Reel Series (“What ₹1.20 Cr / ₹1.90 Cr / ₹2.40 Cr Gets You in Borivali”), drone elevation reveals, 20+ rooftop amenities & view polls. | High-intent reach & self-segmented DMs POV Walkthrough Reels & Amenity Carousels |
| Pillar 2 — Homebuyer Finance & Carpet Education | 27% (9 posts) | 1/2/3 BHK price & carpet area matrix, EMI & down-payment schedules, 5-point Borivali buyer checklist & Renting vs. Buying 10-year math. | Saves, family WhatsApp shares & loan leads Financial Breakdown Carousels |
| Pillar 3 — MahaRERA, Construction & Suburb Authority | 23% (8 posts) | Why Borivali is Mumbai’s #1 family suburb (Metro, WEH, National Park), on-site engineer construction progress & Sharma family testimonial. | Developer credibility & NRI confidence Engineer Reels, LinkedIn Articles & Interviews |
| Pillar 4 — Weekend Site Visit & Cost-Sheet CTAs | 20% (7 posts) | Weekend Open House invites with complimentary cab pickup, limited-inventory floor-rise alerts & direct brochure download triggers. | Scheduled sample flat tours in Borivali Event Graphics, Story Stickers & Lead Reels |
Suggested Real Estate Social Conversion Path
POV Sample Flat Reel (Ep 1, 2 or 3) → Buyer Comments/DMs 1BHK, 2BHK or 3BHK → Instant Floor Plan & All-In Cost Sheet PDF on WhatsApp → Sales Advisor Confirms Budget → Chauffeured Weekend Site Visit.
Recommended Developer Profile & Highlights Setup
Official MahaRERA Registration Number in bio, Sales Lounge Google Maps pin, WhatsApp Brochure link, and Highlights: 1 BHK ₹1.2Cr, 2 BHK ₹1.9Cr, 3 BHK ₹2.4Cr, Floor Plans, 20+ Amenities, RERA Progress, EMI Math, Site Visit.
2. Complete 15-Day Borivali Real Estate Schedule (Day 01 – Day 15)
Counts follow the 34-post distribution: Instagram (15 daily posts) + Facebook (10 posts) + LinkedIn (9 posts).
Project Reveal: Elevated Living
Format: Drone + Elevation Reel | Goal: Launch Reach
- IG: Drone reveal of Borivali skyline, tower elevation, sky deck & 1/2/3 BHK starting prices.
- FB: Launch video with Sales Lounge location.
- LI: Official project announcement & architectural vision.
1 vs 2 vs 3 BHK Price & Carpet Matrix
Format: Comparison Carousel | Goal: Floor Plan Leads
- IG: Side-by-side comparison of 1 BHK (₹1.20 Cr), 2 BHK (₹1.90 Cr) & 3 BHK (₹2.40 Cr) RERA carpet areas.
- FB: Configuration matrix album.
- LI: Borivali residential market snapshot for 2026 buyers.
What ₹1.20 Cr Gets You in Borivali
Format: POV 1 BHK Tour Reel | Goal: 1 BHK DMs
- IG: Episode 1 POV walkthrough of the zero-wastage 1 BHK sample flat, modular kitchen & balcony view.
- FB: 1 BHK video tour.
- LI: Smart starter homes & rental yield in Borivali near Metro.
Why Borivali Is #1 for Families
Format: 5-Slide Locality Carousel | Goal: Suburb Pride
- IG: 5 reasons: Metro Line 2A & 7, Western Express Highway, Sanjay Gandhi National Park air, top IC Colony schools & malls.
- FB: Locality connectivity map.
- LI: Infrastructure appreciation analysis for North-West Mumbai.
Weekend Site Visit + Cab Pickup
Format: Invite Graphic + Story | Goal: Weekend Visits
- IG: Invite families to tour the ready sample flat this Saturday/Sunday with complimentary chauffeur pickup.
- FB: Weekend Open House event post.
What ₹1.90 Cr Gets You in Borivali
Format: POV 2 BHK Tour Reel | Goal: 2 BHK Family Leads
- IG: Episode 2 POV walkthrough of the spacious 2 BHK family residence with private sundeck & master suite.
- FB: 2 BHK show flat video.
- LI: Why Mumbai families are upgrading from old 1 BHKs to gated 2 BHK towers.
EMI & Down-Payment Breakdown
Format: Finance Carousel | Goal: Saves & Loan Leads
- IG: Clear monthly EMI, 20% down-payment & construction-linked slab schedule for ₹1.2Cr, ₹1.9Cr & ₹2.4Cr homes.
- FB: Home loan partner tie-up guide (SBI, HDFC, ICICI).
- LI: Smart home financing structures for salaried executives.
MahaRERA & Construction Progress
Format: On-Site Engineer Reel | Goal: Delivery Confidence
- IG: Project Engineer on site showing Mivan-grade construction quality, slab progress & MahaRERA QR verification.
- FB: Timestamped construction update.
- LI: Engineering governance & on-time RERA delivery standards.
Poll: National Park View vs Podium View
Format: View Poll Carousel | Goal: Inventory DMs
- IG: High-floor green Sanjay Gandhi National Park view vs resort-style Podium Pool view + Story Poll.
- FB: View preference community poll.
What ₹2.40 Cr Gets You in Borivali
Format: 3 BHK Luxury Reel | Goal: HNI / Upgrade Leads
- IG: Episode 3 cinematic tour of the 3 BHK sky-deck residence with grand living-dining & panoramic views.
- FB: 3 BHK luxury showcase.
- LI: Executive & NRI luxury residences in Borivali West.
5-Point Borivali Homebuyer Checklist
Format: Saveable Checklist Carousel | Goal: Lead Magnet
- IG: 5 checks: RERA carpet vs usable carpet, CC/OC track record, stack parking vs podium parking, maintenance & metro distance.
- FB: Homebuyer educational checklist.
Why the Sharma Family Booked 2 BHK
Format: Family Testimonial Reel | Goal: Emotional Trust
- IG: Real buyer family sharing why they chose RoyalNest Borivali over 6 other projects in Kandivali & Dahisar.
- FB & LI: Customer trust & transparent zero-brokerage buying experience.
20+ Rooftop & Podium Amenities Tour
Format: Amenity Reel + Carousel | Goal: Family Appeal
- IG: Tour of infinity pool, gymnasium, senior citizen sit-out, kids’ play zone, sky yoga deck & co-working lounge.
- FB: Family lifestyle album.
Renting vs Buying 1 BHK (₹1.20 Cr) Math
Format: 10-Year Wealth Carousel | Goal: First-Time Buyers
- IG: 10-year comparison of paying ₹35,000/mo rent (5% annual escalation) vs building ₹1.20 Cr+ equity in Borivali.
- FB & LI: Real estate wealth creation analysis.
Priority Weekend Sample Flat Drive
Format: Direct Conversion Reel | Goal: Site Visit Surge
- IG: Final call before floor-rise revision: Book your private family tour of the 1, 2 & 3 BHK show flats.
- FB & LI: Direct site-visit registration & cost-sheet download link.