Google Ads Strategy — RoyalNest Realty (Borivali)
A high-intent ₹3,00,000/month (₹10,000/day) Google Search, Performance Max, and YouTube Remarketing architecture engineered for 1 BHK (₹1.20 Cr+), 2 BHK (₹1.90 Cr+), and 3 BHK (₹2.40 Cr+) luxury residences in Borivali West, Mumbai.
Monthly Budget
₹3,00,000
₹10,000 / Day PaceInventory Tiers
₹1.20 Cr – ₹2.40 Cr
1 BHK, 2 BHK & 3 BHK DeckSearch Allocation
60% Core Search
₹1,80,000 in Buyer IntentTarget Outcome
30+ Site Visits/Mo
5–6 Unit Bookings (₹9Cr+ GV)Google Search Image Extensions & Property PMax Showcase
Visual preview of the 4 configuration & site-visit creatives powering RoyalNest Realty's Search Image Extensions, Maps PMax, and YouTube Remarketing.
1. Campaign Architecture & ₹3,00,000 Monthly Budget Breakdown
Real estate search clicks in Mumbai's Western Suburbs carry high CPCs (₹45–₹110/click). To maximize return on ₹3,00,000/month, campaigns are segmented by configuration price band (`1 BHK ₹1.20 Cr`, `2 BHK ₹1.90 Cr`, `3 BHK ₹2.40 Cr`) and paired with offline CRM conversion imports so Google's bidding algorithm optimizes for **qualified site visits**, not raw form fills.
| Campaign Name | Campaign Type | Share | Monthly Spend | Daily Budget | Primary Target & Conversion Goal |
|---|---|---|---|---|---|
| 1. BOR_RE_SEARCH_2BHK_3BHK_LUXURY | Search (Exact + Phrase) | 40% | ₹1,20,000 | ₹4,000/day | Family upgraders searching 2 BHK (₹1.90 Cr) & 3 BHK (₹2.40 Cr) in Borivali West, Kandivali & Malad |
| 2. BOR_RE_SEARCH_1BHK_NRI_INVESTOR | Search (Domestic + NRI) | 20% | ₹60,000 | ₹2,000/day | 1 BHK (₹1.20 Cr) first-time buyers + UAE, UK, USA & Singapore NRI property investors |
| 3. BOR_RE_PMAX_SITE_VISIT_ENGINE | Performance Max (Maps/YouTube/Gmail) | 25% | ₹75,000 | ₹2,500/day | Sales Lounge Google Maps pins, sample flat video walkthroughs & in-market property audiences |
| 4. BOR_RE_BRAND_AND_REMARKETING | Brand Search + YouTube/Display Retargeting | 15% | ₹45,000 | ₹1,500/day | Protect RoyalNest brand queries & convert brochure downloaders into weekend site visits |
| TOTAL | Full-Funnel Property PPC | 100% | ₹3,00,000 | ₹10,000/day | 250–280 Leads → 70+ SQLs → 30+ Site Visits → 5–6 Unit Bookings |
2. Price-Gated RSA Copy, 200+ Negative Keywords & Lead Extensions
Configuration-Specific RSA Blueprints
2 & 3 BHK Luxury Search RSA
Headlines: Luxury 2 & 3 BHK in Borivali West | Starting ₹1.90 Cr* All-Inclusive | 2 Mins From Metro Line 2A | Tour Ready Sample Flat Today
Description: Spacious Vastu-compliant 2 & 3 BHK deck residences with 30+ rooftop amenities near Sanjay Gandhi National Park. MahaRERA Registered. Download floor plans & cost sheet.
1 BHK & NRI Investor RSA
Headlines: New 1 BHK Project Borivali West | Starting ₹1.20 Cr* Near Metro | High Rental Yield & Appreciation | Book Video Walkthrough
Description: Invest in Borivali West's fastest-growing residential corridor. Zero-wastage carpet layouts, bank-approved project & dedicated NRI relationship desk.
Real Estate Negative Keyword Shield (200+ Terms)
| Negative Cluster | Blocked Search Queries |
|---|---|
| Rental & PG | flat on rent, rental, pg in borivali, leave and license, roommate, hostel |
| Low-Budget / Affordable | under 50 lakhs, under 80 lakhs, mhada lottery, sra flat, chawl, cheap |
| Resale & Old Buildings | resale flat, 20 year old building, distressed sale, auction property |
| Commercial & Land | shop for rent, office space, godown, agricultural plot, na plot |
| Portals & Jobs | nobroker login, magicbricks owner, real estate agent jobs, telecaller vacancy |