BUSINESS 04 • RESIDENTIAL REAL ESTATE • ₹3,00,000 / MONTH (₹10,000 / DAY) View Strategy PDF

Meta Ads Strategy — RoyalNest Realty (Borivali)

A structured property demand-generation blueprint for 1 BHK (₹1.20 Cr), 2 BHK (₹1.90 Cr), and 3 BHK (₹2.40 Cr) residences in Borivali, engineered to move homebuyers from project discovery to qualified leads, site visits, and confirmed unit bookings.

1. PROJECT AWARENESS Borivali Connectivity & Lifestyle Reels

2. FLOOR PLAN INTEREST 30s Walkthrough & Unit Carousels

3. HIGHER-INTENT LEAD 300 Leads @ ₹1,000 Avg. CPL

4. SITE VISIT 75 Qualified → 30 Site Visits

5. PROPERTY BOOKING 6 Unit Bookings (₹7.2Cr+ Inventory)

Monthly Budget Split

₹3,00,000 / Mo (• ₹10,000 / Day)

4-Stage Funnel

₹3.00L Monthly

TOFU (25%) ₹75,000

MOFU (30%) ₹90,000

BOFU (30%) ₹90,000

Retarget (15%) ₹45,000

Illustrative Funnel Model

From ₹3L Spend to 6 Bookings

Site Visit Engine

1. Western Suburbs Reach (28–60)4,50,000+

2. Total Property Leads (@ ₹1K CPL)300 Leads (100%)

3. Qualified Buyers (25% Rate)75 Qualified

4. Completed Site Visits (40% Rate)30 Site Visits

5. Property Bookings (20% Close)6 Unit Bookings

Site Visit Velocity (Wk 1–4)

Retargeting Recovery Lifts Weekend Visits

30 Visits/Mo

Wk 1 (4 Visits) Wk 2 (7 Visits) Wk 3 (9 Visits) Wk 4 (10 Visits)

Sponsored Real Estate Ad Creative Showcase (1, 2 & 3 BHK)

Preview of configuration-specific property creatives running across Borivali, Kandivali, Dahisar, Malad & Goregaon.

RoyalNest Realty Sponsored • Borivali

RoyalNest Realty 1, 2 and 3 BHK Launch Ad

TOFU • Project Identity

1, 2 & 3 BHK Residences Explore Project

Premium 1, 2 & 3 BHK Homes in Borivali

“Your next home could be in Borivali. Thoughtfully designed residences from ₹1.20 Cr with modern lifestyle amenities.”

RoyalNest Realty Sponsored • Borivali

BOFU • 1 BHK From ₹1.20 Cr

Smart 1 BHK Deck Homes Check Availability

Stop Renting — Own in Borivali From ₹1.20 Cr

“Upgrade from rent to your own premium 1 BHK near Metro & WEH connectivity. Download cost sheet & floor plan.”

RoyalNest Realty Sponsored • Borivali

MOFU/BOFU • 2 BHK From ₹1.90 Cr

Spacious 2 BHK Layouts Get Floor Plan

Spacious 2 BHK Family Residences (₹1.90 Cr)

“Zero-wastage carpet layouts, podium clubhouse, covered parking and top school proximity for growing families.”

RoyalNest Realty Sponsored • Borivali

Retargeting • 3 BHK From ₹2.40 Cr

Private Show Flat Tour Book Site Visit

Luxury 3 BHK Residences — Book Site Visit

“Experience panoramic views, RERA-backed construction milestones and 30+ lifestyle amenities in person this weekend.”

1. Full-Funnel Budget Allocation & 2. Configuration Matrix

Full-Funnel Budget Allocation (₹3,00,000 / Mo • ₹10,000 / Day)

Funnel Stage	Share	Monthly	Daily	Key Message & CTA
TOFU — Awareness	25%	₹75,000	₹2,500	Lifestyle + Borivali connectivity + project identity → Explore Project
MOFU — Consideration	30%	₹90,000	₹3,000	30s walkthrough Reel, 1/2/3 BHK floor plans & price → Get Details
BOFU — Lead Gen	30%	₹90,000	₹3,000	Configuration + starting price + higher-intent form → Book Site Visit
Retargeting	15%	₹45,000	₹1,500	Trust, RERA details, availability & site visit recovery → Schedule Visit
TOTAL	100%	₹3,00,000	₹10,000	20-asset creative plan (Reels, walkthroughs, floor plan carousels)

Configuration & Buyer Persona Matrix

Unit & Price	Target Persona (Age)	Primary Angle & CTA
1 BHK • ₹1.20 Cr	First Premium Home (28–40)	Stop renting, own premium lifestyle → Check Availability
2 BHK • ₹1.90 Cr	Family Upgrade (35–55)	More space, parking & modern amenities → Get Floor Plan
3 BHK • ₹2.40 Cr	Premium / HNI (40–60)	Luxury family living & investment → Book Site Visit

Sample High-Converting Ad Copy

Headline: Premium 1, 2 & 3 BHK Homes in Borivali

“Your next home could be in Borivali. Discover thoughtfully designed 1, 2 & 3 BHK residences created for modern Mumbai living.
1 BHK from ₹1.20 Cr | 2 BHK from ₹1.90 Cr | 3 BHK from ₹2.40 Cr
Get project details, floor plans and current availability. Book your private site visit today.”

CTA: Book Now • Target Geography: Borivali E/W, Kandivali, Dahisar, Goregaon, Malad

Lead Qualification & Illustrative Funnel Model

Funnel Metric	Illustrative Planning Model	Lead Qualification Rules
Monthly Spend / CPL	₹3,00,000 @ ₹1,000 CPL = 300 Leads	HOT: Budget match (₹1Cr+) + 0–3 mo timeline → Immediate call
Qualified Leads (25%)	75 Qualified Leads	WARM: Budget match + 3–6 mo timeline → Nurture & retarget
Site Visits (40%)	30 Completed Site Visits	COLD: Low budget or unclear timeline → Automated drip
Bookings (20%)	6 Illustrative Property Bookings	Form Fields: Config, Budget (₹1–2.5Cr+), Timeline, Purpose