15-Day Multi-Channel Content Calendar — Glamora Beauty Salon
Drive daily weekday salon walk-ins and high-ticket bridal makeup consultations in Mira Road through 34 multi-platform posts (Instagram Reels, Before/After Carousels, Hygiene Stories, Facebook Community Offers & LinkedIn Salon Standards) structured across 4 service pricing tiers (₹100 to ₹25,000+).
15 Planned Days
Instagram: 15 daily posts (Transition Reels, Price Menus & Polls)
34 Platform Posts
Facebook: 10 local Mira Road offer & transformation posts
3 Channels
LinkedIn: 9 professional grooming, hygiene & founder posts
4 Service Tiers
Grooming (₹100+), Facial (₹800+), Hair (₹1.5K+) & Bridal (₹15K+)
Visual Creative Samples Across Glamora’s 4 Content Pillars
Before/After Reels + Price Carousels + Hygiene Stories
1. Strategy Overview & Four Salon Content Pillars
| Content Pillar | Weight / Posts | Content Approach | Goal & Primary Format |
|---|---|---|---|
| Pillar 1 — Transformations & Inspiration | 30% (10 posts) | Before/after hair cuts, keratin shine reveals, bridal makeup transitions & dewy vs matte beauty polls. | Local reach, video plays & shares Instagram Reels & comparison carousels |
| Pillar 2 — Hair & Skin Educational Guides | 25% (9 posts) | Facial choice by skin type, Mumbai humidity frizz tips, transparent ₹800 vs ₹1,500 vs ₹3,000 facial comparisons & event prep checklists. | Saves, DM questions & informed bookings Educational carousels & infographics |
| Pillar 3 — Hygiene, Team & Client Trust | 20% (7 posts) | Salon interior tours, single-use disposable kit hygiene, genuine L'Oréal/O3+ product proof & real client glow reactions. | Overcoming local parlour skepticism BTS Reels, review cards & LinkedIn posts |
| Pillar 4 — Combos, Menu & Bridal Lead Gen | 25% (8 posts) | Complete ₹100–₹25K+ price menu, first-visit welcome offers, weekend pamper combos & free 1-on-1 bridal consultation drives. | Direct WhatsApp & DM appointment bookings Offer graphics, Story stickers & Lead Reels |
Suggested Salon Social Conversion Path
Transformation Reel / Price Carousel → Profile Visit → Check “Price Menu” or “Bridal” Highlight → DM “MENU” / “BRIDE” or Click WhatsApp → Confirm Preferred Time Slot → Salon Visit & Google Review.
Recommended Instagram Bio & Highlights Setup
Mira Road East landmark address, ladies-only privacy badge, direct WhatsApp booking link, and Story Highlights: Price Menu, Bridal Looks, Hair Keratin, HydraFacial, Hygiene, Client Love, Combos, Location.
2. Complete 15-Day Multi-Channel Salon Schedule (Day 01 – Day 15)
Counts follow the 34-post distribution: Instagram (15 daily posts) + Facebook (10 posts) + LinkedIn (9 posts).
Meet Your Salon in Mira Road
Format: Walkthrough Reel | Goal: Local Familiarity
- IG: Reel touring salon interiors, hair stations, facial rooms & friendly staff.
- FB: Welcome video with Mira Road landmark address & working hours.
- LI: Founder post on building a hygienic, transparent women's salon in Mira Road.
Complete Beauty Menu & Tiers
Format: 4-Slide Price Carousel | Goal: Saves & DMs
- IG: 4-slide menu covering Grooming (₹100+), Facials (₹800+), Hair (₹500+) & Bridal (₹3K–₹25K+).
- FB: Transparent service menu album for Mira Road residents.
Hair Cut, Styling & Spa Reveal
Format: Before/After Reel | Goal: Hair Bookings
- IG: Transition Reel showing frizzy/dull hair transformed into glossy layered hair (₹500–₹3,000).
- FB: Transformation video with hair spa pricing.
- LI: Post on professional grooming & confidence for working women.
Facial Guide by Skin Type
Format: Skincare Carousel | Goal: Skin Consults
- IG: Carousel matching oily, dry, tanned & bridal skin to the right facial (₹800–₹3,000).
- FB: Skincare guide post inviting questions.
- LI: Article on customized skin consultations vs generic facials.
Real Client Glow Reaction
Format: Testimonial Reel | Goal: Social Proof
- IG: Real client mirror reaction & feedback after HydraFacial and hair spa.
- FB: Client review card highlighting staff politeness & hygiene.
5 Hair Tips for Mumbai Humidity
Format: 5-Slide Tips Carousel | Goal: Saves & Shares
- IG: 5 practical hair-care tips to beat monsoon/coastal frizz + when to get Keratin/Spa.
- FB: Saveable hair care checklist.
- LI: Quick grooming tips for daily commuters.
First-Visit Salon Welcome Offer
Format: Offer Graphic + Story | Goal: New Trial Walk-Ins
- IG: High-contrast first-visit welcome package post + Story link sticker.
- FB: Local offer claim post for Mira Road & Bhayandar women.
Everyday Grooming (₹100–₹1,000)
Format: Express Reel | Goal: Weekday Footfall
- IG: Quick Reel highlighting threading, Rica waxing, manicure/pedicure & express cleanup.
- FB: Express weekday grooming menu post.
Beauty Poll: Dewy Glow vs Matte Glam
Format: Poll Carousel + Story | Goal: Engagement & DMs
- IG: Side-by-side makeup look comparison + interactive Story poll sticker.
- FB: Community poll asking followers their go-to wedding guest look.
Bridal Makeup Showcase (₹3K–₹25K+)
Format: Bridal Transition Reel | Goal: Bridal Leads
- IG: Cinematic HD & Airbrush bridal transformation Reel with jewellery & dupatta setting.
- FB: Bridal lookbook album with package inclusions.
- LI: Post on bridal artistry & personalized pre-bridal scheduling.
Facial Price & Value Breakdown
Format: Tier Comparison Carousel | Goal: Upsell to Hydra/O3+
- IG: What changes between a ₹800 Classic Facial, ₹1,500 Detan Glow & ₹3,000 Hydra/O3+ Facial.
- FB: Value comparison graphic.
- LI: Post on transparent pricing in the beauty services sector.
BTS: Hygiene, Sterilization & Brands
Format: Hygiene BTS Reel | Goal: High-Trust Conversion
- IG: Behind-the-scenes Reel showing UV tool sterilization, fresh disposable sheets & sealed kits.
- LI: Clinical hygiene & quality standards in modern salon management.
Party Makeup & Hair Prep Checklist
Format: Checklist Carousel | Goal: Event Bookings
- IG: Timeline checklist: When to do waxing, threading, facial & hair wash before a wedding/party.
- FB: Event prep guide with Party Ready Combo link.
Weekend Pamper Combo Offer
Format: Combo Post + Countdown | Goal: Weekend Slots
- IG: Special Weekend Pamper Bundle (Facial + Hair Spa + Full Arms/Legs Waxing + Threading).
- FB: Weekend special post.
- LI: Weekend self-care & recharge post for professionals.
Free 1-on-1 Bridal Consultation Drive
Format: Senior Artist Invite Reel | Goal: High-Ticket Leads
- IG: Senior Makeup Artist inviting 2026 brides-to-be for a free skin & look consultation.
- FB & LI: Direct bridal & pre-bridal package consultation post.