MODULE 03 • HYPER-LOCAL SEARCH • BRIDAL PPC • MAPS PMAX

Google Ads Strategy — Glamora Beauty Salon (Mira Road)

Capturing women actively searching on Google for “beauty parlour near me”, “hydra facial Mira Road”, “keratin hair treatment”, and “bridal makeup artist Mira Road” and converting them into direct phone calls, WhatsApp slot bookings, and Google Maps walk-ins.

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Monthly Budget

₹30K – ₹50K

₹1,000 – ₹1,667 / Day

Target Radius

3–5 km Core + 10 km

Mira Road, Bhayandar & Dahisar

Campaign Mix

5 Active Campaigns

Core Search, Bridal, Maps PMax

Primary KPI

₹180 – ₹320 CPA

Calls, WhatsApp & Bridal Forms

Monthly Budget Split

Option A (₹30K) & Option B (₹50K)

Search-First
₹50K Scale Plan
Core Search (45%) ₹22,500
Bridal Search (25%) ₹12,500
PMax + Reserve (30%) ₹15,000
75% High-Intent Search Share 4.5x – 6.2x ROAS

30-Day Search & Maps Funnel

Mira Road + 5 km Local Catchment

Walk-In Flow
1. Local Search & Maps Impressions42,000+
2. High-Intent Ad Clicks (7.4% CTR)3,100 Clicks
3. Calls, WhatsApp & Direction Clicks215 Leads
4. Confirmed Salon Appointments135 Bookings
5. High-Ticket Hair & Bridal Clients18–24 Packages
Call + WhatsApp Conversion Rate 6.9% Search CVR

Weekly Bookings vs. CPA

Exact/Phrase Match Optimization

+62% Bookings
Wk 1 (Launch) Wk 2 (Negatives) Wk 3 (Maps PMax) Wk 4 (Scale)
Solid: Salon Bookings ↑ Dashed: Cost Per Booking ↓

Google Search Image Extensions & Maps PMax Showcase

Visual preview of the 4 service-tier creatives paired with Responsive Search Ads (RSAs) and Google Maps Local PMax.

GS
RSA A: Facial & Skin Care Sponsored • ₹800 – ₹3,000
SEARCH • FACIALS Glamora Facial Google Ad
Hydra & De-Tan FacialsMira Road East Call Now
GS
RSA B: Hair & Keratin Sponsored • ₹500 – ₹3,000+
SEARCH • HAIR SPA Glamora Hair & Keratin Google Ad
Keratin, Cut & Hair SpaStarting From ₹500 Book Slot
GS
RSA C: Bridal Makeup Sponsored • ₹3,000 – ₹25,000+
BRIDAL PPC (25%) Glamora Bridal Makeup Google Ad
HD & Airbrush BridalFree Consultation Book Trial
GS
RSA D: Everyday Grooming Sponsored • ₹100 – ₹1,000
MAPS PMAX Glamora Grooming Combos Google Ad
Waxing, Threading & NailsServices From ₹100 Get Directions

1. Campaign Architecture & Dual Budget Allocation (₹30,000 vs ₹50,000/Mo)

The Google Ads plan is structured into two ready-to-launch monthly budget scenarios—Option A (₹30,000/month) for steady local walk-ins and Option B (₹50,000/month) for aggressive wedding-season and festive scaling.

Campaign Name Option A (₹30K/mo) Share Option A Spend Option B (₹50K/mo) Share Option B Spend Target Services & Objective
1. SALON_SEARCH_CORE 50% ₹15,000 (₹500/day) 45% ₹22,500 (₹750/day) Facials & Skin Care (₹800–₹3K), Haircut/Styling/Spa (₹500–₹3K), Basic Grooming
2. SALON_SEARCH_BRIDAL 25% ₹7,500 (₹250/day) 25% ₹12,500 (₹417/day) Bridal Makeup (₹3K–₹25K+), Engagement & Party Makeup trial bookings
3. SALON_PMAX_LOCAL 10% ₹3,000 (₹100/day) 10% ₹5,000 (₹167/day) Local Google Maps visibility, store directions & remarketing signals
4. SALON_SEARCH_BRAND 5% ₹1,500 (₹50/day) 5% ₹2,500 (₹83/day) Brand name queries, repeat client appointment bookings
5. Testing & Seasonal Reserve 10% ₹3,000 (₹100/day) 15% ₹7,500 (₹250/day) Scale top-converting ad groups during Karwa Chauth, Diwali & Wedding peaks
TOTAL 100% ₹30,000 / Mo 100% ₹50,000 / Mo 75% High-Intent Search + 25% Maps/Brand/Seasonal

2. Responsive Search Ad (RSA) Copy & Keyword Clusters

Ad Group 01 • ₹800–₹3,000 RSA_FACIAL_SKINCARE

Facial & Skin Care Search Ads

Keywords: [facial salon in mira road], "hydra facial mira road price", "skin glow facial parlour near me", [detan cleanup salon mira road].

RSA Headlines: Facial Services in Mira Road | Glow & Skin Care From ₹800 | Experienced Beauticians & Hygienic Salon | Book via WhatsApp

Target URL: /services/facials-skin-care/

Ad Group 02 • ₹500–₹3,000+ RSA_HAIR_KERATIN

Haircut, Keratin & Hair Spa Ads

Keywords: [hair salon in mira road for ladies], "keratin treatment mira road price", "hair smoothening parlour near me", [hair spa mira road].

RSA Headlines: Ladies Hair Salon in Mira Road | Keratin, Smoothening & Hair Spa | Haircuts & Styling From ₹500 | Book Stylist Today

Target URL: /services/hair-services/

Ad Group 03 • ₹3,000–₹25,000+ RSA_BRIDAL_MAKEUP

Bridal & Party Makeup Search Ads

Keywords: [bridal makeup artist in mira road], "hd bridal makeup package price", "airbrush bridal makeup near me", [party makeup salon mira road].

RSA Headlines: Bridal Makeup Artist Mira Road | Packages ₹3,000 to ₹25,000+ | Book a Free Bridal Consultation | HD & Airbrush Makeup

Target URL: /bridal-makeup/

Ad Group 04 • ₹100–₹1,000 RSA_BASIC_GROOMING

Everyday Grooming & Parlour Near Me

Keywords: [beauty parlour in mira road], [ladies beauty salon near me], "rica waxing salon mira road", "manicure pedicure near me".

RSA Headlines: Beauty Parlour in Mira Road | Threading, Waxing & Cleanup | Services Starting From ₹100 | Walk-In or WhatsApp

Target URL: /services/threading-waxing-cleanup/

3. Negative Keyword Guardrails, Ad Extensions & Tracking

Negative Keyword Matrix

Negative Cluster Excluded Terms Reason
Courses & Academybeautician course, makeup academy, training, certificateStudents, not salon clients
Jobs & Hiringsalon jobs, beautician vacancy, staff required, salaryJob-seeker traffic
Men's Barbermens salon, gents parlour, beard trim, barber shopWomen-only studio positioning
Wholesale / DIYwholesale cosmetics, parlour chair price, home remediesProduct/DIY research
Home Service Appsurban company free, home visit under 200Low-margin at-home seekers

Ad Extensions & GTM/GA4 Conversion Tracking

Extension / Tag Salon Implementation
Call ExtensionDirect reception phone number active 10:00 AM – 8:30 PM daily
Location ExtensionLinked to Glamora Google Business Profile in Mira Road for Maps pins
Price ExtensionCleanup ₹499 | Facial ₹800 | Hair Spa ₹799 | Bridal Makeup ₹8,999
Sitelink ExtensionsFull Price Menu | Bridal Packages | Hair & Keratin | Book on WhatsApp
Primary ConversionsClick-to-WhatsApp, Call from Ad/Website & Bridal Consultation Form