Novara Jewellery
Retail & Luxury Jewellery | Silver, Gold, Diamond & Bridal
A comprehensive 360° digital marketing portfolio designed for a fine & fashion jewellery brand in Mumbai. Spanning visual brand creatives, full-funnel Meta Ads, high-intent Google Search & Performance Max campaigns, Local & Technical SEO, and a 15-day multi-channel content calendar.
Explore Individual Strategy Pages
Click any module below to view the complete, dedicated strategy breakdown for Novara Jewellery.
Instagram & Ad Creatives
Full gallery of 10 high-resolution brand, collection launch, bridal, and promotional sale creatives crafted for Novara Jewellery.
Meta Ads Strategy
30-day full-funnel TOFU/MOFU/BOFU architecture, audience personas, ad copy (Ads A–D), retargeting, Pixel/CAPI tracking, and lead follow-up.
Google Ads Strategy
High-intent local Search campaigns (Gold, Diamond, Bridal, Silver), Performance Max, negative keyword matrix, ad extensions, and CROlanding plan.
SEO Strategy
Technical SEO checklist, website architecture & content silos, keyword mapping, Google Business Profile local SEO, and 30-day blog calendar.
Content Calendar & Social Plan
Day-by-day 15-day multi-channel schedule across Instagram (15), Facebook (10) & LinkedIn (9), 4 content pillars, and organic-to-paid funnel.
Original Strategy PDFs
Download or view the original PDF strategy documents for Google Ads, Meta Ads, SEO, Social Media Plan, and Integrated Ads Blueprint.
Project Overview
Novara Jewellery is positioned as an elegant fine and fashion jewellery brand serving Mumbai and nearby catchment areas (Bhayandar, Dahisar, Borivali). Because jewellery is a high-trust, considered purchase, the strategy separates acquisition by product value band and buyer intent—moving prospects from visual discovery to WhatsApp enquiries, consultations, and showroom visits.
Strategic Objectives
- Build local brand awareness in Mumbai, Bhayandar, Dahisar & Borivali.
- Capture high-intent Google searches for gold, diamond, silver & bridal jewellery.
- Generate qualified WhatsApp enquiries, phone calls & bridal showroom appointments.
- Establish trust via hallmarking transparency, diamond certification & real craftsmanship.
- Build organic search authority with category silos & a 30-day SEO buying guide calendar.
- Optimize toward verified store visits, qualified consultations & actual sales revenue.
Instagram & Promotional Creatives (10 Designs)
Luxury social media posts, collection showcases, and promotional ad graphics crafted for Novara Jewellery. Click any image to enlarge or view the full creatives page.
Meta Ads Strategy
A ₹1,50,000/month full-funnel Facebook & Instagram advertising plan separating the buyer journey across Silver/Fashion, Gold, Diamond, and Bridal segments in Mumbai.
- TOFU Awareness (25% • ₹37,500): Jewellery Reels, bridal showcases & diamond close-ups.
- MOFU Consideration (30% • ₹45,000): Craftsmanship videos, purity details & collection carousels.
- BOFU Conversion (45% • ₹67,500): Click-to-WhatsApp, lead forms & bridal consultation bookings.
- 4 Category Campaigns: Tailored ad copy & qualification questions for each price band.
- 5–15 Min SLA Follow-Up: Structured 7-stage lead management from enquiry to showroom sale.
Google Ads Strategy
Capturing high-intent jewellery shoppers searching around mumbai with 70% allocation to segmented Search campaigns and 30% to Performance Max & Remarketing.
- Search — Gold Jewellery (25% • ₹37,500): "gold jewellery shop mumbai", "22 carat gold necklace".
- Search — Diamond/Premium (20% • ₹30,000): High-value consultations (₹1.5L–₹5L+ segment).
- Search — Bridal (15%) & Silver/Fashion (10%): Dedicated ad groups & category landing pages.
- Performance Max (20%) & Remarketing (10%): Local showroom discovery & non-converter recovery.
- GTM + GA4 Attribution: Tracking form submissions, qualified calls, appointments & store visits.
Search Engine Optimization (SEO)
Building local organic visibility in Mumbai, category authority across Gold, Diamond, Silver & Bridal silos, and a 30-day educational buying-guide engine.
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Website Silo Architecture: Dedicated URLs for
/jewellery-shop-mira-road/,/gold-jewellery/,/diamond-jewellery/&/bridal-jewellery/. -
Technical SEO: Core Web Vitals, WebP/AVIF descriptive filenames, and
Product+LocalBusinessSchema. - Google Business Profile: Local citations, showroom imagery, and review management for mumbai & nearby areas.
- 30-Day SEO Blog Calendar: 10 Buying Guides, 10 Bridal/Premium articles & 10 Silver/Fashion topics.
Explore gold, diamond, silver and bridal jewellery in Mumbai. Discover hallmarked designs, transparent pricing, and book a personal showroom consultation.
15-Day Multi-Channel Content Calendar
A structured 15-day social media marketing plan featuring 34 platform posts across Instagram (15 daily posts), Facebook (10 posts), and LinkedIn (9 optional posts).
- Pillar 1 — Jewellery Inspiration (30% • 10 Posts): Styling Reels, gold spotlight & bridal looks.
- Pillar 2 — Educational & Buying Guides (25% • 9 Posts): Purity checklist, care tips & budget planning.
- Pillar 3 — Brand & Trust (20% • 7 Posts): Meet the brand, customer stories & behind-the-scenes.
- Pillar 4 — Offers & Lead Gen (25% • 8 Posts): Diamond edit, gifting guide & consultation CTAs.
Strategy Documentation Decks (PDF)
Alongside the interactive web pages above, all 5 original strategy documents from the Novara Jewellery portfolio folder are available for direct viewing or download:
| Strategy Document | Core Focus & Scope | Interactive Web Page | PDF Deck |
|---|---|---|---|
| 1. Meta Ads Strategy (mumbai) | 14-page full-funnel TOFU/MOFU/BOFU plan, ₹1.5L budget, sample ad copy & lead management | Open Web Page | View PDF |
| 2. Google Ads Strategy (mumbai) | 8-page Search, Performance Max & Remarketing plan, keyword match types & GTM/GA4 tracking | Open Web Page | View PDF |
| 3. Jewellery Digital Advertising Strategy | 8-page combined Google Ads + Meta Ads + Landing Page conversion optimization plan | Open Web Section | View PDF |
| 4. Search Engine Optimization (SEO) Strategy | 11-page technical SEO, content silos, keyword mapping, local GBP & 30-day blog calendar | Open Web Page | View PDF |
| 5. Social Media Marketing Plan & Calendar | 8-page 15-day multi-channel content calendar (34 posts across IG, FB & LinkedIn) | Open Web Page | View PDF |